To celebrate a decade of surreal storytelling, indie studio Rusty Lake has launched a surprise title, The Mr. Rabbit Magic Show, across Steam, Itch.io, iOS, and Android. This free-to-play experience arrives alongside a site-wide sale on the studio's premium catalogue and exclusive anniversary merchandise, marking ten years since the mysterious world of Rusty Lake first captured players' imaginations.

Described as a short yet enchanting point-and-click adventure, the game invites players to attend a bizarre performance filled with 20 magical acts, puzzles, and unexpected twists. Behind the sleight of hand lies a deeper mystery, including a hidden achievement that teases the studio’s next main title: Servant of the Lake, a story that promises to unravel the origins of the Vanderboom Brothers.

“We wanted to celebrate our 10th anniversary with a free-to-play game filled with magic, surprises and a fun twist that makes this the most personal Rusty Lake game to date,” said Robin Ras, co-founder of the studio. Featuring a magical soundtrack, atmospheric sound design, and enigmatic voice acting, the game also promises a rare look into the secrets behind Mr. Rabbit himself.

Since debuting in 2015 with the Cube Escape series, Rusty Lake has built a loyal community with its eerie puzzles and dreamlike narratives. This latest release adds another layer to the studio’s strange and ever-expanding universe.

For longtime fans, the celebration extends beyond the screen. Rusty Lake partnered with Lost In Cult to launch new collector’s items, including a re-release of The Paradox Comic Book by Lau Kwong Shing, an anniversary vinyl featuring music by Victor Butzelaar, and a specially designed Rusty Lake deck of cards by Maarten Pelders.

Alongside the new release, Rusty Lake is offering discounts of up to 66% across all their games on Steam, mobile platforms, and the Nintendo eShop, a limited-time offer for players looking to dive deeper into the unsettling charm of the series.

With The Mr. Rabbit Magic Show, Rusty Lake not only honors its origins but also opens the curtains on a promising new chapter, inviting both old fans and newcomers to experience the wonder, weirdness, and whispers of what's still to come.